At Lotus F1 Team, Information is the true currency of business but the by-product data is gold bullion
Many say that a company’s most valuable asset is its human capital. But a strong workforce without ideas is not really strong, or much of a force. So we would say human capital is nothing without information or to put it another way, knowledge. And it’s generally accepted that knowledge is power.
Power is the currency traded at Lotus F1 Team - a company that Symantec is proud to have worked in partnership with for over 15 years and an affair set to continue into the foreseeable future.
When we say power, we’re not just referring to the engines in its cars, though for sure they are some of the most powerful in the world. But before an engine makes it onto the track, hundreds of engineers and scientists pour thousands of hours into engineering & testing designs before completing a final blueprint. The blueprint is the real prize. It forms the basis of the most valuable asset a business can possess – Intellectual Property. This is the stuff that sets your business apart from competitors, which can be sold or licensed, providing an important revenue stream.
But the kind of innovation taking place on a daily basis at Lotus F1 Team produces a by-product: Data – reams of it. Anything not directly related to racing and winning is going to be a distraction but get sloppy with how you keep and manage data and you may as well had over the blueprints to your competitor in person. Lotus F1 Team has for example developed Wind Tunnel technology used by the company in the development and measurement of aerodynamic forces – known as Computational Fluid Dynamics (CFD). This is an area of research not only important to car racing but also to the aerospace, road and wind turbine industries and one pioneered and perfected by F1 over the years.
As well as building and driving fast cars, there’s also a commercial and business side too – all of which produces data and business processing that needs to be managed effectively, efficiently and securely. Ultimately, the organisation needs to know its power (information, knowledge, deals and ideas) are safe and subject to the highest integrity.
This is why we work with companies like Lotus F1 Team – because we are in the business of protecting and managing data at every level so that innovators can focus on the business they are in.